Warm-Up Workshops
Jump-start your Conference experience. This year, we're supercharging the PMRE Conference with three additional days of learning. These days will be filled with hands-on technical workshops instructed by some of the industry's best, as well as an optional day of presentations from some of the most talented creators in the world of corporate and commercial media. Check them out below, and be sure to register before spots run out!
Note: When registering for the main conference you will be able to select which workshop(s) you want to attend
Implementing Drones for Real Estate: Wow Your Clients and Attract New Business
Drone Launch Academy
$799
One-Day Workshop
With David Young & Dominic Wilkerson
Capturing Luxury:A Focused Approach to Shooting Luxury Real Estate
Wayne Capili is the primary digital content provider of Interface Visual, a commercial studio based in Monterey California. Wayne's stunning work is sought after by a wide variety of clients including architects, builders, and advertising agencies. For the last decade, Interface Visual has helped change the look and feel of Real Estate Photography. By using techniques of architectural photography and blending them with digital technology, Wayne is a leading expert in applying a modern approach to traditional methods, delivering real estate images that are both dynamic and timeless.
Fraser Almeida is a Las Vegas based photographer specializing in luxury real estate, interiors and architecture. Whether projects are local or nationwide, Fraser is sought out for his creative ability, attention to detail, and professionalism. He is recognized as the premier choice in this evolving industry. Through years of delivering world-class results for his clients, his unique style and vision continues to develop. For Fraser, translating 3 dimensional spaces into a 2 dimensional medium requires understanding that the best images are not just about capturing a space; it's also about reflecting mood, inhabiting a lifestyle, and evoking emotion.
As the founder of Luxury Homes Photography, Fraser leads a team of elite professionals through mentorship, guidance, and ongoing education. Versatility is one of Fraser's greatest strengths, he pushes his team and students to learn new approaches and constantly evolve to stay ahead of the current trends in the industry. Fraser’s ability to adapt and push boundaries is what separates and defines him as a creative visionary.
Tony Colangelo is a successful photographer who shoots for the most notable architects, interior designers and builders in his marketplace. His images have been an integral part of many award winning projects in industry-wide competitions for construction and renovation excellence.
His work has been featured in numerous magazines and feature articles, including his recent feature in Architectural Photography Almanac. Tony is a long-time contributor to the real estate photography community. In 2019, he released his popular video tutorial "The Art & Science of Great Composition." Tony is a highly sought after coach, combining a thirty-year history of coaching/consulting practice, with many years of experience as a senior business executive.
Tony has supported countless photographers, with many of them going on to win PFRE’s Monthly Contests. In fact, three of his clients went on to win PFRE Photographer of the Year, Including Brandon Cooper, Mike Lefebvre, and Garey Gomez.
Capturing Luxury:A Focused Approach to Shooting Luxury Real Estate
Capturing Luxury: A Focused Approach to Shooting Luxury Real Estate
Join renowned photographers Wayne Capili, Fraser Almeida, and Tony Colangelo for an immersive workshop designed to help you understand the nuances of photographing luxury real estate at the highest level.
This two-day intensive program combines classroom learning with hands-on experience, allowing you to learn new skills and capture portfolio worthy images in a luxurious setting.
Day One:
- Differentiating between core real estate and luxury real estate photography
- Exclusive video Q&A session with luxury real estate agents
- In-depth exploration of composition techniques
- Understanding fundamental considerations when lighting a luxury property
- Hands-on shoot at a luxury property, guided by Wayne, Fraser, and Tony
- Preparing for and executing captivating twilight shots, including aerial photography
Day Two:
- Editing photos captured on Day One, with insights from Wayne, Fraser, and Tony on their unique editing approach.
- Understanding and refining your brand messaging
- Examining specific tactical and practical approaches to successfully market your photography to luxury real estate agents
- Reviewing different approaches to establishing your fees for luxury real estate photography
- Return to the luxury property to shoot with your own gear
- Real-time editing of your photos
- Wrap-Up Q&A session
Witness Tony, Wayne, and Fraser demonstrate their unique perspectives and shooting techniques. Expand your toolkit and gain confidence in capturing spaces through their expert guidance.
As a participant, you will also have the opportunity to apply your newly acquired knowledge and skills by shooting in a magnificent home with your own gear, allowing you to capture images that can expand your portfolio with high-end images that can contribute to landing future luxury real estate photoshoots.
This workshop not only equips you with the knowledge and confidence needed to excel in luxury real estate photography, but also provides valuable insights into marketing tactics and pricing strategies to reach this exclusive target audience. Best of all, the techniques and skills shared in this workshop are equally valuable for photographers interested in working with interior design and architecture clients.
Register now to take your photography to the next level.
Ema holds a Master’s Degree in Art and Applied Photography from the National Academy of Theatre and Film Arts in Sofia, Bulgaria. She started her career as a TV anchor on Bulgarian National TV and then as an intern at Magnum Photo Agency in Paris. She then led one of the largest photography teams in North America at VRX Studios Inc. She was also the lead photographer for ad campaigns at Hilton, Hyatt and Fairmont and was responsible for creating photography standards for some of the world’s top hotel brands.
How to Become a Photographer/Publicist Hybrid
Alexandria Abramian is the founder of The PR Collaborative, an online community for interior designers and photographers who want to get their work featured in top design publications. After a 20-year career as magazine editor and writer for publications including Architectural Digest, House Beautiful, Elle Décor, Sunset, The Hollywood Reporter and the Los Angeles Times, Alex wanted to expand access to top publications to a wider world of rising-star professionals. Today the PR Collaborative boasts a vibrant community of interior designers and photographers as well as a suite of tools and services to get them recognized in leading publications.
How to Become a Photographer/Publicist Hybrid
In this workshop, Alex will open the entire PR handbook to show you exactly how to secure high-value publicity for your clients. Whether you’re working with real estate clients looking for local media recognition, builder/designers seeking to get press-credentialed in leading national magazines, or architects looking to star in the international press, you will learn each step of the PR path required to get your clients high-value publicity to boost brand awareness without wallet-draining advertising.
Attendees will learn in step of the PR process in a highly interactive workshop and how it applies to their photography business. Everyone will receive more than a dozen real pitches that have translated into published articles; annotated 2 Minute Pitch templates; a Media List with contact information for many of the leading regional and national design publications in the US; as well as a detailed client questionnaire that allows you to gather all required press information directly from your client, and much, much more.
Ema holds a Master’s Degree in Art and Applied Photography from the National Academy of Theatre and Film Arts in Sofia, Bulgaria. She started her career as a TV anchor on Bulgarian National TV and then as an intern at Magnum Photo Agency in Paris. She then led one of the largest photography teams in North America at VRX Studios Inc. She was also the lead photographer for ad campaigns at Hilton, Hyatt and Fairmont and was responsible for creating photography standards for some of the world’s top hotel brands.
The Real Estate Video Masterclass
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Danny Bertollo, owner of Futuro Avenue, is an innovator in the Real Estate Media space, more specifically in the realm of real estate video. Beginning his career back in the early days of real estate video in Australia, he pushed the boundaries to innovate upon the outdated style that was flooding the industry at the time and placed a heavy focus on the principle that it's not so much about WHAT you deliver because it's a given the content should be outstanding, but HOW you deliver to the client that really counts. This led Futuro Avenue to become a dominant force in their market and responsible for elevating the businesses of some of the most powerful real estate agents and brands in their market.
After amassing significant views across YouTube for his real estate videos while scaling his real estate video agency, thousands of people were asking, "How are you doing this?". This was the birthplace of The Property Videographer, which is where Danny endeavoured to work hands-on with property media business owners to not only turn them into some of the most influential property videographers in the world but also get them delivering faster, more efficiently, and more profitably than anyone else in their market.
Throughout the process of working intimately with hundreds of property media businesses, he uncovered crucial first-hand insights into the biggest problems real estate media businesses are facing in 2024, most notably the race to the bottom price war with competitors, agents expecting more for less, and the chaos caused by waste and complexity in the video delivery process. This sparked an obsession to shift the importance away from just delivering "cool videos" to diving deeper than anyone has before into how any real estate media business should be combating these issues and see success in 2024 and beyond. Ultimately, giving them more time and less stress to actually deliver better quality content, which when you boil it down is why most of us started in the first place... to create amazing content.
Danny has developed a multifaceted understanding of the nuances of our industry and has an immense passion for the future as he continues to influence real estate media business owners to think differently about their business and think outside the box. His ethos is, with passion comes speed, agility, and an anxiousness to get things done. And in this game, that is crucial to success.
The Real Estate Video Masterclass
The Real Estate Video Masterclass:
Every nuance of how to deliver higher quality property videos faster and more efficiently than you ever have before.
In this workshop Danny Bertollo from Futuro Avenue will be pulling back the curtains on not only how to create the new age style of property video, but deliver faster and more efficiently than ever before by stripping waste and complexity and approaching it like a science.
In the one day interactive workshop we'll dive into the key concepts:
- "Wine is made in the vineyard". Even the best winemaker in the world can't make an outstanding wine from a sub-par crop of grapes and in our game even the best editor in the world can't create an outstanding edit from sub-par footage. It all starts at the shoot. Danny uncovers the 4 key shot types that make property video shots infinitely stackable, creating relentless speed in the edit room. Attendees will get hands-on experience in gimbal setup and control, the key to the ninja walk, understanding the concept of threading the needle, and dialling in runs for super seamless speed ramps as well as how to nail the shoot as confidently as humanly possible.
- The art of sequencing. Navigating spaces and approaching the edit with power and precision. In this demo Danny will break down property floorplans live, highlighting the key repeatable shots in every home, equipping attendees with confidence when approaching their next shoot.
- Stylisation of the edit. Breaking down the cherry on top, the transitions. Where and when to use them and how to use them tastefully. Creating impact and engagement, leading the viewer through the space whilst creating a sales tool first and foremost.
First Half of the day:
- The theory behind the "Stack like lego" shooter concept.
- Understanding sequencing, how to approach any property configuration with confidence.
- Live student video breakdowns, the good, the bad and the ugly. What makes an outstanding property video and what makes a mediocre one.
Second half of the day: Shooting a luxury suite at the palms.
- Live demo of the 4 main shot types with the opportunity to experience real life critique on gimbal control, confidence and nailing the runs.
- How to walk away from the shoot feeling like you captured everything you need to create a banger edit.
- Identifying shots in the space with speed and precision.
Attendees will walk away with access to the footage shot in the real life demos to practice with at home in combination with access to hours of comprehensive tailored video modules to train themselves and their team.
Ema holds a Master’s Degree in Art and Applied Photography from the National Academy of Theatre and Film Arts in Sofia, Bulgaria. She started her career as a TV anchor on Bulgarian National TV and then as an intern at Magnum Photo Agency in Paris. She then led one of the largest photography teams in North America at VRX Studios Inc. She was also the lead photographer for ad campaigns at Hilton, Hyatt and Fairmont and was responsible for creating photography standards for some of the world’s top hotel brands.
Light, Shadows & Airmiles - Mastering Hospitality Photography with Brandon Barré
Brandon Barré is a Toronto, Canada based commercial photographer who shoots worldwide. He is a leader in the field of photographing luxury hotels & resorts, high end residential interiors as well as food &drink. His work has appeared in countless publications including Architectural Digest, Wallpaper, Robb Report, Condé Nast Traveller, Travel & Leisure, Interior Design, Vanity Fair and many others. His clients include the most prestigious & discerning global luxury hotel & resort brands and design firms.
He is a dedicated partner in the entire photographic process from start to finish: the planning & prep, on-set styling, lighting and photographic execution, a collaborative editing process as well as supporting deadlines and providing the standout material required for successful marketing campaigns & PR.
Equal parts artist and technician, his signature skill in lighting, an uncompromising eye for detail and a high level of expertise in digital retouching are some of his trademarks. Coming from a broad background of visual arts, his passion for photography led to focusing exclusively on the photographic medium in his high school arts program with an expansion into cinematic film studies in university. Blending these skills with his passion for interior design and architecture is what has kept him excited about the craft for more than 20 years. Brandon's evocative and captivating images deliver a wow factor that is seldom matched.
"It's not enough to simply capture how a destination or project looks, my goal is to communicate how it feels"
BB
Light, Shadows & Airmiles - Mastering Hospitality Photography with Brandon Barré
Workshop outline:
Intro and Discussion:
• Gear - keeping it light for travel (what you need and what you don’t, how many
megapixels are really needed, and are shift lenses necessary?)
• Client meetings and initial research (pre shoot call and hotel property prep prior to
photographer arrival)
• What happens after you check in - Meeting the client and the scout. scouting for
entire shoot: deciding on angles, scheduling for light, room availability and guest
traffic. And any additional prep notes for property (because even though you told
them to have beds linens perfected, they’re still not up to par for photography)
Guest Suite Shoot shoot - 2 rooms: living room and primary bedroom
• Framing it up - Establishing hero angle, lens length, height of camera etc (if your
camera is not in the most awkward place possible, chances are good that you’re not
in the optimum position for framing)
• Setting the space - Moving every piece of furniture if necessary, propping and
prepping (some of our linen and drapery hacks & what to add and what to remove)
• Lighting correctly - 5 main setups and reasons to light and the one reason generally
not to
• Capturing the image - How many frames do you really need?
• Client approvals as you go - Ask the right questions and fix it now rather than hearing
you have to completely remove a piece of furniture or change the flowers in post.
Trust me on this one.
Follow-up
Putting it all together - 1 hour intro to the (some say weird) way Brandon works in post
• Pulling RAW selects for processing (ditch Lightroom for this step and save time and
hard drive space)
• Stacking frames in Photoshop and a rough breakdown of the basic process (copious
amounts of coffee and podcasts have saved my sanity)
• Sharing “final” images to client only to hear they have “just a few notes” - sharing
some real life markups for further retouching and subsequent hair pulling
Ema holds a Master’s Degree in Art and Applied Photography from the National Academy of Theatre and Film Arts in Sofia, Bulgaria. She started her career as a TV anchor on Bulgarian National TV and then as an intern at Magnum Photo Agency in Paris. She then led one of the largest photography teams in North America at VRX Studios Inc. She was also the lead photographer for ad campaigns at Hilton, Hyatt and Fairmont and was responsible for creating photography standards for some of the world’s top hotel brands.
Past Workshop Gallery
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